2025 Fun Facts and Figures

Before we get too far into 2026, I thought I’d recap 2025, which was the first full year of book sales:

• Retailers: Amazon led the way with ~90% of sales, while Barnes & Noble, Apple Books and Independent Retailers all were in single digits.

• Formats: eBooks (primarily Kindle editions) accounted for 80% of sales, while audiobooks accounted for 10%, soft cover 8% and hard cover 2%

• Ratings: Currently rated 4.2 stars on Amazon, with 81% of ratings being five or four-star.

• Rankings: For the Kindle edition, the book achieved #1 bestseller in the Religious Humor category in Canada (screenshot) and Australia for much of the holiday season, while it peaked at #3 in that category in the US. It also spent much of the holiday season in the top 100 in the Satire category.

• Holiday Sales: Sales during the holidays (mid-November to end-of-year) accounted for 42% of total sales. Despite spending 18 years at Amazon and being fully aware of how important Q4 is, the 42% still surprised me.

• Marketing Channels: A channel that I’d never heard of previously, BookBub, has proven to be one of the most effective channels as I’ve gained over 6,500 readers.  

A huge thanks to everyone who took the time to read the book. I appreciate it very much. Thank you!