Amazon Prime Day – The Definitive Analysis

Amazon's Prime Day press release alluded to it (e.g., “hottest brands, socially trending items…”), and it was clearly what Andy Jassy was referring to when he said “…can’t wait for folks to check it out…”. And it’s much too early to know if it will be singled-out in Amazon's 3^rd quarter financial report. So, what is it? Well, beyond the fun-facts and the surface-level analysis that comes after every Prime Day, the it I’m referring to is the direct correlation between the record Prime Day sales and the availability of my book, The Misconceived Conception of a Baby Named Jesus. Consider two incontrovertible facts: (1) Amazon Prime Day sales increased substantially YoY, and (2) during Prime Day 2024 my book was not yet available, but it was available for Prime Day 2025. If we put causation aside for a moment and completely ignore or discredit all other variables that could disprove my assertion, then the logical conclusion is that my book was the primary driver of the YoY increase in Prime Day revenues. Said another way, it would have been a pretty darn miserable Prime Day for Amazon had it not been for the direct sale of my book and the millions of ancillary sales as a result of my book being listed. I understand the reason Amazon wouldn’t officially want to recognize this (so much market-segment power in a single ASIN), but I expect that a thank you from Amazon is coming my way. So, I will just say: “You’re welcome, Amazon.” 

<< Side note: During Prime Day, the book peaked at #64 on the Kindle Bestsellers List in the Satire category (ranking higher than Animal Farm, but not as high as Catch-22) >>.  #PrimeDay #Amazon #Prime